Now, even Peloton is suffering the effects of the “return to normal,” reporting a recent waning of interest and sales. The brand’s arc proves that being in the right place at the right time to cash in on collective isolation may not itself be enough to sustain long-erm success. The way we shop, and the way we engage with brands, the world, and each other has all changed. 

Here, we take a deep dive into the DTC fitness industry to glean insights into modern workout trends and uncover what aspiring founders need to do to future-proof their businesses. We look to the past for clues, examine successful brands, consult the data, and speak to experts from across the fitness industry, including founders, athletes, trainers, and marketers